Customers could taste any
Customers could taste any or all of them, and if they made a purchase they got $1 off. People circled and chatted, but they didn’t buy. There were more choices than they could effectively process, so they withdrew.
Later, the company repeated the exercise with just six flavors. This time, people sampled and they bought. After all, isn’t it easier to make a choice between raspberry and grape than it is to choose from among red raspberry, golden raspberry, black raspberry, golden red raspberry. . .well, you get the idea.
If you find that your customers are knowledgeable and opinionated, and they want lots of options available, you can offer choices while still making it easy for the undecideds.
neon sign